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Communique + Salesforce: every webinar signal, synced automatically.

Registrants, attendance, engagement, questions, polls, surveys, continuing-education credits, and full event reporting totals push into Salesforce automatically after every webinar. No exports, no manual entry, no gaps in the data.

Native Salesforce sync · No manual exports · Set up during onboarding

Communique reporting dashboard showing attendance, engagement, and poll data that syncs automatically to Salesforce

Every registration and every engagement signal, already in Salesforce

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Automatic sync

Every webinar, pushed into Salesforce automatically.

Most webinar platforms hand you a CSV. Communique pushes registrants, attendance, and full engagement data straight into Salesforce after every event, matched to the Accounts, Contacts, Leads, and Campaigns you already run.

Communique → Salesforce

Every registrant becomes a matched record

Registrants are mapped to new or existing Contact or Lead records and matched to the right Account and Campaign, using the duplicate-handling rules you choose.

  • Standard and custom registration fields
  • Registrant ID, registration date, and registration source
  • Campaign code, matched to the right Salesforce Campaign
  • Synced automatically for every future webinar once it's mapped
Communique → Salesforce

Full event performance, not just a registrant list

Not just a check-the-box attendance flag. Communique sends the full picture of how each contact engaged, live and on-demand.

  • Attendance status, join time, and watched duration
  • Questions asked, poll responses, and survey answers
  • Continuing-education credits earned and certificates issued
  • Roll-up totals for the whole event, ready for reporting
Engagement data

It's everything — not just who showed up.

A simple attended or no-show flag can't tell your sales and marketing teams who's actually interested. Communique sends the signals that do.

What it unlocks

Built on the Salesforce setup you already have.

No new objects to build and no new reports to learn from scratch. Webinar activity simply becomes more data inside the Salesforce org your team already runs.

Registrants matched, not just dumped

Contact, Lead, Account & Campaign IDs

Registrants are matched to existing Salesforce records using your duplicate-handling rules, so webinar activity lands on the right record instead of creating duplicates.

Contact ID Lead ID Account ID Campaign Member ID

Campaign Member sync

Tie attendance to the right Campaign

Set a Campaign ID and attendance status updates the matching Campaign Member automatically, so pipeline reporting reflects real webinar engagement.

Campaign code Attendance status Campaign Member

Continuing education, in Salesforce

Credits, certificates, compliance

Certificates issued and credits earned sync to Salesforce along with watched-time totals, so compliance and association teams don't need a separate system of record.

Certificate issued Credits earned Watched minutes

Reporting without exports

One source of truth

Registrations, attendees, no-shows, questions, poll and survey responses, and CE completions arrive as roll-up totals, ready for Salesforce reports and dashboards.

Total registrations Total attendees Total no-shows Total responses
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Answers

Common questions about the Salesforce integration.

Is the Communique and Salesforce integration two-way?

No. Data flows one way, from Communique into Salesforce, automatically after every webinar. Salesforce record IDs are used to match registrants to existing Accounts, Contacts, Leads, and Campaigns, but data is not pulled back out of Salesforce into Communique.

What data gets pushed to Salesforce?

Registration fields, attendance (live and on-demand, including duration), engagement activity such as resource views, Q&A, chat participation, poll and survey responses, continuing-education credits and certificates, and roll-up reporting totals for the whole event.

Do I need a developer to connect Communique and Salesforce?

A Salesforce admin needs to create a Connected App and authorize it once. From there, field mapping is configured in Communique and every future webinar syncs automatically.

How often does data sync to Salesforce?

Live webinars sync once after the event, with an optional daily sync for a period you choose. On-demand webinars sync daily. A manual sync can be triggered at any time.

Does this work with Leads or Contacts?

Both. You can map registrants to Contact or Lead records, with duplicate-handling rules to control how matches are made.

Is the Salesforce integration included with Communique?

Yes. Native Salesforce sync is included as part of Communique's CRM and marketing automation integrations, alongside HubSpot, Marketo, Pardot, Eloqua, and Omeda.

Ready to connect Salesforce to Communique?

See your own registrants, attendance, and engagement data land in Salesforce automatically, event after event.

Recognition

Rated #1 in customer satisfaction

G2 Summer 2026 Leader G2 Summer 2026 Best Results G2 Summer 2026 Best Estimated ROI, Mid-Market G2 Summer 2026 Most Implementable G2 Summer 2026 Best Usability, SMB G2 Summer 2026 Best Relationship, SMB